tag:blogger.com,1999:blog-12657288.post4312805542405187503..comments2024-01-07T06:59:04.212-05:00Comments on The Playgoer: More Ragtime FalloutPlaygoerhttp://www.blogger.com/profile/02994724588504353485noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-12657288.post-63272912420914610882010-01-14T13:10:30.550-05:002010-01-14T13:10:30.550-05:00Isn't this why so many shows close in January?...Isn't this why so many shows close in January? Broadway can only sustain so many shows at one time, and before the holidays is when it's at top capacity. Now, it's time to thin the herd of shows.<br /><br />It seems to me that the big missing point here is that almost 70% of a Bway show's potential audience is tourists from somewhere else. Now, how do they get here? They don't say, "wow, I want to see Finian's. Let's go to NYC." No, they say, "Let's go to NYC. What should we do while we're there?"<br /><br />Depending on what's hot, got buzz, and not sold out, the tickets filter down from there. If Phantom, Lion, and Mama all of a sudden dissappeared, Vibrator would sell out with no additional marketing necessary.<br /><br />I worry that picking at the small points here loses the much bigger point of who's going to make up 70% of the audience - folks making choices with few clues beyond buzz and price points. Broadway is just something to do while they are visiting the City that they can tell their friends, and what show they see is an afterthought to them.RLewisnoreply@blogger.comtag:blogger.com,1999:blog-12657288.post-10894568264775826582010-01-14T09:37:39.523-05:002010-01-14T09:37:39.523-05:00You make a lot of interesting points. I also enjoy...You make a lot of interesting points. I also enjoyed Finian's Rainbow and I was thinking what a great family show it would be. A love story for the adults, magic to hold the kids' attention. But that gets into what you said about branding. When people think about a show for the kids, they think about Disney or (before it closed) Shrek.Estherhttps://www.blogger.com/profile/16076517542540421210noreply@blogger.com