Adventures in Corporate Sponsorship

Haven't gotten used to saying "American Airlines Theatre" yet?

Well, you're not gonna like this either. Get ready for...the Snapple Theatre Center!

(As Lisa Simpson says upon seeing a sign for a Yahoo Serious Film Festival: "I know what all those words mean individually, but together they make no sense.")

Apparently Snapple is buying out the small space in Times Square that has been home for seven (!) years to that tourist trap Perfect Crime. You know that show--the one you're staring at in bewilderment any time you wait at TKTS, wondering: "Has anyone actually seen this???"

(Seriously, has anyone? Please tell me about it if you have.)