The Playgoer: Quote of the Day

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Wednesday, July 19, 2006

Quote of the Day

"A Broadway play is a branding opportunity."

-Lon Olejniczak, chief distribution officer for Transamerica Capital Inc. Also known as lead producer's of that "Earth, Wind, and Fire" meets Hans Christian Andersen musical dud, Hot Feet, soon to close.

He's quoted in a revealing case study by Campbell Robertson in today's Times about this latest venture in corporate-Broadway. You'd think this outing would deter others. But, as some other, fabled producers once said... "You can make more money with a flop than with a hit!"

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