"Final 11 Weeks!"
Have you seen this new ad tactic? They used it for Butley, too, right after it opened.
I don't even think Vertical Hour has yet played 11 weeks!
What's next? They're tearing down the theatre in two years, so buy tickets now...
On a related note, my favorite ad enticement is always "limited seating." Where in the world is this theatre with unlimited seating???
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2 comments:
It's not a new tactic, in fact, it's really one of the oldest tactics in the book. They've been doing it for years.
I also like the more specific ad copy:
"Best Seats Available for Tuesday, Wednesday Nights, Sat Matinees!"
Frank Rich also did a column once on the "Disappearing Balcony Syndrome." He was interested in how the Mezzanine seemed to be taking over large sections of what was once the Balcony.
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