The Playgoer: Screen Boosts Stage?

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Tuesday, July 15, 2008

Screen Boosts Stage?

Who says movies and tv take a bite out of theatre sales?

"Mamma Mia!" ($982,823), benefiting from a big-budget ad campaign for the movie adaptation that opens Friday, and "Legally Blonde" ($772,920), the focus of a reality casting skein currently airing on MTV, each rose by more than $70,000 at box office.
It's the same trend we've seen with Phantom, Chicago, and Hairspray. They see the movie, now they want to see the "live" version.

Kinda like going to the Applebee's in New York just to compare it to the one at home.


Anonymous said...

Let's not forget the benefit of plain old publicity. Many people will become aware of the show thanks to the publicity for the movie, and so when they're looking for a show, it moves up the list of possibilities.

Malachy Walsh said...

Ever had a friend order the same thing (steak) at every restaurant they go to, no matter what the specialty (French, Thai, Indian, Italian, Brazillian, whatever) of the establishment?

Isn't also a little like that?