First we had the well-intentioned nonprofit version of a clueless "yay-arts!" campaign from Americans for the Arts. Now meet the slick and supposedly hipper Broadway media blitz. Financial emergency version.
Have you seen this man around the streets of Manhattan?
I have, on every phone booth and poster board midtown. And he scares me! I don't know if it's the stubble or the frighteningly white and sharp teeth he is clearly baring in a primal gesture of attack.
The imperative capition, "see a show... NOW!" doesn't help either. (Und you vill enjoy it!)
On the other hand, this aggressive and threatening posture does indeed capture how I've felt after many a Broadway show.
Oh, I see. The point is to show people--real, non-elderly people--having just a darn good time at the theatre. The Broadway theatre, that is. This ad campaign is for the Broadway League--formerly known as the League of American Theaters and Producers--i.e. the Broadway producers' trade association. It's called "I Love NY Theater!"
They must have heard there's a recession on and folks may be wondering why they should be spending $100 a pop to sit in a tiny seat, fend off crowds of cranky alter-cockers with walkers, and sit through three hours of over-amplified piffle.
Well this'll surely sell them!
I would have thought it impossible to make theatre any less cool in our culture. So Broadway League: well played...