The Playgoer: Advertising the Running Time

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Friday, September 25, 2009

Advertising the Running Time

A milestone in theatre ads?

The radio ad for the Roundabout's After Miss Julie proudly boasts, in a British accent, no less:

"Don't miss this provocative 90-minute premiere."
You can listen here.

Hmm, so is it provocative because it's only 90 minutes? Or is it 90 minutes because it's just so provocative?

1 comment:

A. Scott said...

If your running time is 90 minutes, that's a selling point. If your running time is 100 minutes or longer, don't expect to see that in the ad.