Kudos to producer Jordan Roth for simplifying the rush ticket policy for at least one Broadway show:
A limited number of lower-price general rush tickets will be available for every performance of the Broadway run of Bruce Norris' Pulitzer Prize-winning Clybourne Park, the comedy-drama about the personalities behind racial shifts in a neighborhood, producer Jordan Roth announced on March 26, the day of the play's first preview. "We hope to give as many people as possible the opportunity to share this astonishing theatrical experience," Roth said in a statement.Yes. Finally. Increasing the opportunities to see a show instead of constricting them. What a concept.
Rush tickets (at $30 each) will be available on the day of the performance at the Walter Kerr Theatre box office beginning at 10 AM. Limit two per customer. Opening night for the limited 16-week engagement is April 19.
Let's hope this scores big, since it's about time Broadway in general simplified the whole rush policy mess. Every show has its own policy--which is usually not publicized. Many are for only for the under-30 set (or even younger, requiring student ID). Do they have to make it so obviously begrudging?
When, in fact, I bet when a show is actually good, tons of folks will, er, rush to any opportunity to go for less than $40, or even $50.
And seriously, producers, how do you feel about your churlish rush policies when you're staring at all those empty seats during previews, huh?