The Playgoer: The Brooklyn TKTS Booth

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Saturday, July 12, 2008

The Brooklyn TKTS Booth

Use it! While business is still slow:

The Brooklyn booth, which opened Thursday at 1 MetroTech Center at Jay Street and Myrtle Avenue, sold around 150 tickets during its first day....TKTS, hopes the Brooklyn spot will be selling 2,500 to 3,000 tickets a week by the end of the year. The South Street Seaport location sells around 5,000 tickets a week, depending on time of year and weather. The main TKTS booth in Times Square, known for its long lines of impulsive tourists, sells between 18,000 and 30,000 tickets a week.

Though the Brooklyn booth is unlikely to command that level of foot traffic, the Theatre Development Fund is promoting its newest location as a spot for New Yorkers who have what Ms. Bailey calls a “love/hate relationship with the volume of activity in Times Square.”....

[O]nly 13% of outer borough residents attended a Broadway show during the 2006-07 season, accounting for just 6.7% of the Broadway audience, according to The Broadway League. Manhattanites bought 9.8% of tickets, while tourists accounted for 65%.
Of course, I guess I'm not helping keep the secret by posting this here, am I? Oh well, it's Saturday. No one's reading.

Question is: what's on Broadway that you should even consider seeing? Well, you only have one more week to catch Passing Strange. I also recommend November which closes tomorrow (Sunday). And I do count myself a fan of In The Heights--but good luck getting a ticket.

More good news about the Brooklyn booth: discounted BAM tickets will also be a feature come the fall.

More info here.


Playgoer said...

Silly me, I forgot TKTS is for Off Broadway, too! Including many of the nonprofits.

So, to add to my list of recommended titles probably being offered: Marriage of Bette & Boo (at the Roundabout) and Palace of the End.

Also, on B'way, "Title of Show" was fun Off-Broadway, so for the right price, you might want to see how it fares at the much bigger Lyceum.

Anonymous said...

its great that TKTS is expanding, but I'm starting to feel more and more that its just not worth it anymore. I've started looking up discount codes on and just buying tickets that way. Don't have to line up, don't have to worry the shows on on the board, know exactly what seats i'm going to have in advance.