AP's Michael Kuchwara takes a look at yet more theaters around the country (yea, the continent--okay, not Mexico) struggling to keep afloat in trying economic times.
One common problem:
"We are finding that people are waiting to make their decisions," says Antoni Cimolino, Stratford's general director. "People are buying later. It's really created an uncertainty in advance..."Well, duh.
Indeed a problem for subscription-based companies, founded on that principle and who have no other business model. But is this going to work?
At the Utah Shakespeare Festival, there's an "Early Bard" special to entice theatergoers into buying tickets in advance - the farther in the future, the bigger the discount.
Early BARD, get it?