The Playgoer: "There's Something Sacred About Naming a Theatre"

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Friday, September 24, 2010

"There's Something Sacred About Naming a Theatre"

"Don't take this the wrong way, but this is so much more moving, to christen a theatre the 'Stephen Sondheim,' as opposed to the British Petroleum Playhouse, or the McNugget, if you know what I'm saying. Not that we don't love our corporate sponsors, and we love their money. But there's something sacred about naming a theatre. And there's something about this that is right and just."

-Nathan Lane, unveiling the new marquis for the Stephen Sondheim Theatre, formerly the site of Henry Miller's Theatre, now part of the Roundabout Theatre Company.

Is the "don't take this the wrong way" apology directed at the company itself, who infamously gave us the American Airlines Theatre?

I do hope the sentiment is taken the right way, though, over at Lincoln Center, home of the David H. Koch Theatre.

Amen, Nathan. Amen.


Matt said...

Much better ring to it than the Foxwoods Casino, Check Cashing and Payday Loans Theatre. But really, if most of what happens inside is nothing more than consumerism and shite, why lie on the marquee?

Timothy Childs said...

Can't really argue with Matt's comment, and I appreciate Mr. Lane's sentiment, but how long can this noble sentiment last? We need the corporate sponsors and they need the PR.

-Timothy Childs