The Playgoer: Off Broadway → On Broadway

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Sunday, October 29, 2006

Off Broadway → On Broadway

“It’s easier now to raise $2 million to do a play on Broadway than it is to raise $700,000 to do a play Off Broadway.”

Roy Gabay, producer of The Little Dog Laughed.

From Campbell Robertson's very smart Sunday Times survey of three shows attempting the move this fall from nonprofit to maybe-profit: Dog, Spring Awakening, and Grey Gardens.

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