The Playgoer: 12 Million Tweens Can't be Wrong

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Friday, October 19, 2007

12 Million Tweens Can't be Wrong

File under 'Obvious but Noteworthy':

The Palace Theatre, home of Legally Blonde, may only hold 1,743 audience members, but the Oct. 13 MTV broadcast premiere was seen by roughly 1.27 million home viewers.

Legally Blonde was the most watched television program of audience members ages 12-34 during its 1-4 PM time slot Oct. 13. Including all subsequent weekend broadcasts, Legally Blonde was seen by a total of 12.5 million viewers.

Young women ages 12-17 were the highest demographic of viewers tuning in...

More at

(Okay, my subject heading overstates things. But "Teenagers making a Large Percentage of 12.5 million" didn't have the same ring.)

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