23.5%
That was the average capacity total for Passing Strange's first week of previews (Feb 18-24).
Mind you, that was basically the first 8 performances, in a show with no stars, and no advance word north of 14th Street. (Aside from tons of coverage in the Times.)
While 3 empty seats out of every 4 never looks good, keep in mind that 1/4th of the Belasco Theatre is still 250 people a night. But that about maxes out the downtown crowd willing to fork over Broadway prices.
Let's hope ticket sales have gone up since the "money" reviews. At least to 50%!
(Meanwhile, in the very same week, fellow hipster musical In The Heights did a whopping 80% in an even bigger house! This one's got legs...)
UPDATE: Indeed, as Steve points out in Comments, the new grosses out today from last week do reflect an increase for Passing Strange--31.1%! True, the impact of the review could be a few days, and that figure doesn't reflect future sales. Stay tuned...
1 comment:
Thankfully it's up over 30% in the latest round-up of grosses, and given that the glowing reviews didn't really hit until Friday, I suppose (OK, HOPE) that box office demand has increased significantly since.
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