The Playgoer: Quote of the Day

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Tuesday, February 17, 2009

Quote of the Day

"January and February are traditionally the toughest months for the theater industry, and off-Broadway could use a boost more than ever. More than 25% of the once two hundred off-off-Broadway theaters have closed in the last five years, and theater executives estimated that another 25% will disappear within the next 16 months because of the economic crisis."

-Crain's NY Biz.

Hence a new professional campaign, On the House--touting a bunch of 2-for-1 ticket offers--aims to give our smaller theatres a little stimulus.

Here's an idea for an promotional campaign: "Off Broadway: It's cheaper. And probably better."

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