The Playgoer: Tony impact, II

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Thursday, June 15, 2006

Tony impact, II


Last Friday, when Jersey Boys sales were extended to July 2007, the take was $500,000. On Saturday the take was $250,000. The day of the Tony telecast, June 11, sales hit $380,000, much of it happening during the broadcast. History Boys is expected to hit $200,000 in sales by the end of Monday June 12. That number is considered huge for a non-musical. (The usual Monday take for the Alan Bennett play is $100,000.)

The Tony telecast inspired theatregoers to buy during the broadcast, spokesman Adrian Bryan-Brown said. There was a "huge bump" in sales. They box office took in $200,000 Sunday night, a real "knee jerk" reaction to the Tony honors. Much of that told came in between broadcast and midnight, he said.

Maybe we can finally call the Tonys what they are: an infomercial.

Not that there's anything wrong with that...

1 comment:

Anonymous said...

Yes there is.